Direct Mail Is Not Dead
The hype surrounding online marketing and social media is hard to ignore. In the highly digitized world we live in, it is no surprise that many executives might believe that the days of direct mail...
View ArticleEmail List Building Techniques Influence Your Brand Reputation
OK, confession first — because we work hard to build legitimate double-opt-in lists for our business and our clients, I’m more militant about this than the average person might be, but…aren’t you as...
View ArticleWhois the Owner of Your Online Presence?
One of the most valuable assets your brand has is it’s online location, AKA domain name, URL, website address, or www. It’s the very identity of many businesses (amazon.com) and a critical cornerstone...
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